Nitro Pepsi Launch

TrackDDB has been pushing the boundaries of email design and development for PepsiCo in the U.S. The new product, Nitro Pepsi, required some specific product education. The nitrogen-infused canned beverage must be flipped completely upside down when poured for the bubbles to activate properly. Using merely an animated GIF combined with clear and smart timed instructions, the TrackDDB team produced an out-of-the-box execution that turned what should have been a simple product email completely on its head – and produced results that the clients flipped for.

Agency: TrackDDB

Shortlist – Direct, Digital & Online, Email & Newsletters
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