JetBlue 2021 Year in Review

JetBlue is known for going the extra mile for their
customers. But in 2021, only half of them were flying.
How could JetBlue celebrate travelers and nudge those
still grounded? We premiered a hyper-personalized
digital email and social experience that pulled in an
unprecedented amount of data. Over 7,500,000 unique
versions were created. It proved that JetBlue knew
their customers better than any other airline and
drove over 15,000 new bookings, getting people
back in the skies.

Agency: TrackDDB